Consortium Program

08.00 - 10.00 am

Registration // Maritim Foyer //

10.00 - 12.00 AM
 Plenary Session

Saal 2 Heumarkt //

1. Welcome to the Marketing Science Consortium

• Werner Reinartz (Cologne) and Sridhar Moorthy (Toronto)

2. The Marketing Science Society

• Scott Neslin (Dartmouth), President, Marketing Science Society
• Richard Staelin (Duke), ISMS Fellow  

3. The Science & Art of Publishing: A Panel Discussion with Editors

• Marketing Science: Eric Bradlow (Wharton)
• Quantitative Marketing and Economics: Greg Allenby (Ohio State)
• Journal of Marketing Research: Tulin Erdem (NYU)
• Management Science: Pradeep Chintagunta (Chicago)  

            Moderator: Werner Reinartz (Cologne)

4. Keeping Your Feet on the Ground: Interacting with Practitioners

• Venky Shankar (Texas A&M), Academic Trustee: Marketing Science Institute

12.00- 1.30 pm

Lunch // Restaurant Rôtisserie //

1.30 - 3.00 pm
Break-Out Sessions 1

A: Bayesian Methods in Marketing // Saal 2 Heumarkt //

• Greg Allenby (Ohio State)
• Andrew Ainslie (UCLA)
• Thomas Otter (Frankfurt)

B: New Developments in Empirical IO Methods // Darmstadt //

• J.-P. Dubé (Chicago)
• Pradeep Chintagunta (Chicago)
• Sanjog Misra (Rochester)

C: Modeling and Estimating Dynamic Effects in Marketing // Mannheim //

• Ron Goettler (Chicago)
• Harikesh Nair (Stanford)
• Guenter Hitsch (Chicago)

3:00-3:30 pm

Coffee break // Maritim Foyer //

3:30 - 5.00 pm
Break-Out Sessions 2

A: Retailing // Saal 2 Heumarkt //

• Marnik Dekimpe (Tilburg)
• Sridhar Moorthy (Toronto)
• Miguel Villas-Boas (Berkeley)

B: Social Networks and Social Media // Darmstadt //

• Ron Shachar (Duke)
• Wes Hartmann (Stanford)
• Christophe Van den Bulte (Wharton)

C: Product Development and Positioning in Competitive Markets // Mannheim //

• Brett Gordon (Columbia)
• Elie Ofek (Harvard)
• Raphael Thomadsen (UCLA)

6:30-8:00 pm

Reception & dinner at Peter’s Brauhaus